Second Daybreakers Poster

This is not exactly the poster one would expect from a vampire movie. Especially not after the first, much more genre standard, poster. But it does make sense once you take into account that the film takes place in the near future and that an important plot point is that vampires are now harvesting humans in blood farms. Which I guess is what is being depicted in here.

Considering the glut of vampire themed movies, tv series and books I imagine this was an attempt to differentiate Daybreakers by focusing more on it’s sci-fi elements. Understandable, and the image itself is pretty great.

However, it is a little hard to tell what is happening here if you didn’t already know the movie’s story. And there is a danger that comes with leaving the whole vampire theme so in the background. Danger of seeming simply like a sci-fi movie, and not as a vampire movie with sci-fi elements.

And yes, this is perhaps a little too reminiscent of the Matrix movie and their human harvesting installations.

So, yeah, I’m not sure how successful the effort was. But I appreciate what they tried to do, and the human harvest is probably the most striking element of the movie’s concept, so I’m not sure they could have done much better.

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Sherlock Holmes Poster

The Sherlock Holmes posters so far have been pretty consistent visually, always sporting some fog, and blue tinge (a little more pronounced here) and backgrounds that scream period. Not earth shattering stuff, but distinctive enough to to be remembered and essentially ok for a movie which will be sold as “Robert Downey Jr. IS Sherlock Holmes!” anyway. Just get Downey out there looking like Sherlock and make a poster that isn’t completely boring to look at.

The humor is throwing me off a little bit though, especially as portrayed by the tagline. “Holmes for the Holiday”. Are we supposed to consider this to be an example of the supreme wit that will be displayed by Sherlock in the movie? My guess is that the film will have the kind of combination of drama and sometimes caustic humor that we see in, to pick the most obvious example, House, but the tagline isn’t exactly giving me confidence that they got the humor part of the formula right. And to be quite honest, Jude Law’s expression isn’t quite encouraging either.

This are probably just quirks of the poster, not very representative of the actual movie. But it would be nice if they were gone

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Invictus Poster

Yes it is a tired design, one we have seen many times. But so are most poster designs this days. This has the merit of being a particularly good execution of a well known design. Harmonious, good balance of colors and the choice of the images that are used of the main characters strikes me as close to perfect. The result is a poster that exudes class and that is, despite the unoriginal design, nice to look at.

I would never call this a great poster. I need more creativity to call something great. In fact, I might need some more creativity to even unambiguously call it good. But it still a reminder that even if you are going for a safe, star centric poster there are many better options than the “classic” floating heads over the horizon look. And a little effort on the execution can make a big difference.

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iron man 2 poster

iron man 2 poster

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